海鼎MESSAGE 總第14期（2011年11月）

• 第一章 觀點趨勢
  Viewpoints and Trend

  • 選讀，《大規模虛實連鎖——渠道創新》
    Chapter Selection:Large Seale Chain of Entity Combined Network -Channel Innovation
    

  • 云計算驅動的零售信息化變革/王元盛
    Retail Informationalized Revolution driven by Cloud Computing
    

  • 顛覆從認知開始/彭肖溶
    Subversion Begins from Acknowledgement
    

• 第二章 供應鏈與物流
  Supply Chain and Logistics

  • 電商物流的幾種揀貨模式與案例/行喜歡 陳慶洪
    Typical Picking Modes and Cases for e-Business Logistics
    

  • 零售流通企業供應鏈庫存管理與案例/行喜歡
    Inventory Management and Case Study on Retailers'Supply Chain
    

  • 零售物流的運輸線路與成本優化/盧美紅
    The Optimization of Retail Logistics'Track and Cost
    

  • 容器在物流作業過程中的全程條碼化管理/解娟
    Containers'Barcode Management through Logistics Process
    

  • 指數式增長特點的物流案例/行喜歡
    Case Study on Exponential-growth Logistics Centers
    

  • 物流中心項目建議書的編制/行喜歡
    How to Write Project Proposal for Logistics Center
    

• 第三章 研究、咨詢與實踐
  Study.Consulting and Practice

  • 瓶蓋兌獎，精細管控實現各方共贏/魯媛 馮春亮
    Fine Control of Cap-promotion to Achieve All-win
    

  • 強化加盟管理，實現零售企業輕盈擴張/陳琳
    Quick Expansion of Retailers by Enforcing Franchising Management
    

  • 散稱休閑食品專賣信息化的關鍵支持方案/于洋
    Key Informational Solution for Franchised Stores'of Leisure Foods
    

  • 銷售助手之二——新外賣業務應用設計/傅晶
    Sales Assistant-New Design for Takeout Service
    

  • 促銷成本巧核算，促銷盈利看細帳/于洋
    Accurate Accounting for Promotional Cost and Profit
    

  • 財務業務一體化實現整體績效的最優化/陳琳
    Financial Services Integration Realize Best Performance
    

  • 傳統零售商開展電子商務的五種模式/胡新生
    Five Suggestions of e-Commerce for Traditional Retailers
    

• 第四章 技術、產品與應用
  Technology.Produets and Practice

  • 企業應用云存儲技術探索/李希明
    Research on Cloud Storage Technology on Enterprise Application
    

  • 更精晰的世界，更卓越的績效/周禮云
    More Clarity,Superior Performance
    

  • 新一代客戶關系管理系統介紹/宮海威 田磊
    Brief of New Generation Customer Relationship Management System
    

  • 新一代前臺零售系統介紹/管小寶
    Brief of HDEADING's New Generation POS System
    

  • 購物中心商戶互動平臺;
    Interactive Platform for Shopping Mall's Tenants
    

  • 農產品安全流通的若干思考/陳建新 沈斌強
    Vegetables'Traceability System Construction
    

• 第五章 服務建設與內部積累
  Service Construction and Internal Accumulation

  • 淺談對IPD產品研發管理模式的借鑒/姚力
    Reference to IPD(Integrated Product Development)Mode
    

  • 項目監理管理工作的探討與實踐/胡峰
    Discussion and Practice on Projects'Supervision
    

  • FAQ手冊/朱仙 朱嬋娟
    FAQ Handbook